All posts by jmille82

10 Book Covers


Greed Taking Over, Complementary Contrast.





Good versus Evil, Contrast Hue.



Trapped, Contrast in Value.





Nightmare, Contrast of Proportion.


Dwindling Potion, Contrast of Proportion (2).




Unstable, Contrast of Vibrating Borders.



Repression, Contrast Saturation.



Transformation, Contrast Value (2).



Eerie, Simultaneous Contrast.




Downward Spiral, Warm-Cold Contrast.

Presentation Notes

Color Biology

  • Black absorbs light making it warm where as white reflects the light and continue to stay neutral.
  • 3 types of cones in our eyes, L-cone,(red) M-cone(green), S-cone(blue) focused on our retinas which determine the color
  • You don’t use your cones in dim light instead you use the rods in your eye-which leads to why we see a blueish-gray at night.
  • Dichromatic-R-G or B-Y cones

Color Theory History

  • Isaac Newton was the first person to explore the idea of color theory.
  • The prism experiment helped newton build a concept of what is known as the color wheel.
  • In 1758 Tobias Mayer did a color triangle diagram and he began with 3 main pure colors, red, blue and yellow.
  • Schaffer explained when blue, red, yellow are combined they create multiple shades in between. His color system shows color combinations within a color group. 

Color Psychology


  • Symbolic meaning: Yellow is generally accepted as being optimistic, enlightening, as well as happiness. It can also represent a good future when goldish. Universally, it represents caution though; since it’s a very visible color. Ex: Yellow stop light


  • Symbolic meaning: it’s ranked high and overused. People tend to mix blue with other colors to be creative. Blue is also the most recognizable as most used color in designs and corporations
  • Effects: It calms the mind of a person. It also has a cooling effect.


  • Symbolic meaning: red captures attention from people; since it’s the most visible color Ex: stop sign, fire truck, stop light.

Modern Color Theory

  • Albert Munsell was an American painter and art teacher from Boston. In 1917, he founded the Munsell Color Company.
  • Hue- Measured around horizontal circles
    • Chroma/intensity- measures radically outwards from the neutral (grey) vertical axis. It represents purity w/ a lower Chroma being less pure.
    • Value- measured by degrees around the horizontal circles.
    • Cold-warm- achieved with the colors orange-red and blue-green

Applied Color

  • Branding is the logo and print that a company picks to use as an identity for there product or services
  • Most people choice items depending on the color rather than the item themselves.
  • People see color before they absorb anything else

Printing Color

  • Offset printing is one of the most common ways of producing printed material such as newspapers or magazines.
  • CMYK is the format used for printing photos in full color
  • Each color layer is printed separately on top of one another, internally inside the printer to create the image on the paper when it is finished.
  • Full-tone is the ink density of a printing image. 

Computer Color

  • When the primary additive colors are mixed, this is in the form of color lights, creates white light.
  • When mixed by 1/3rd the secondary colors are yellows, cyan and magenta.
  • Hexadecimal is a system to add or subtract value to color.
  • HSV a “cylindrical geometry” based on the RGB model.

Color Perception

  • About eight percent of all men have some sort of color deficiency, however women only have about half of a percent.
  • There are three cones within the eye called the following, the L-cone, M-cone and S-cone, all which acknowledge red wavelengths, green wavelengths and blue wavelengths.
  • Any color deficiencies occur in the L-cones or M-cones.
  • If there is low light, cones do not detect them. However this is when the rods in our eyes kick in and since they do not determine different wavelengths it creates a blue-gray vision that is called nighttime.
  • Color blindness affects more males than females.

Color Contrasts and Optical Illusions

  • Simultaneous contrast affects our insight of black-and-white images, such as a midgray object will seem to be darker a background that is white rather than a background that is black.
  • The effects on combinations of black and white with other colors is slightly different, such as red being brighter on a black background as well as seem warmer.
  • Through various color combinations it can produce an intensified color experience, giving vibrant or luminous colors or cancel out.
  • With two different primaries alternated with horizontal and vertical black stripes causes someone to see false colors in black-and-white stripes of the same emphasis.
  • Our visual system tends to expect the complement of whatever color we may view. If a complement is present, the combination looks vibrant. However if it is absent, we create it ourselves.

Color Theory History and Psychology of Color

  • Itten did not limit himself to examining color scientifically; instead he went beyond and tempered with light waves and reflections or in other words, color relationships and visual effects.
  •  With the belief that color harmony is entirely subject and with the availability to experiment, Itten stated that each person ultimately creates his or her own palette.
  • Itten produced a color stare that expands beyond the basic color wheel, expressing numerous variations of lightness.
  •  It was soon discovered through the tricks with color and geometry, op art grew heavily on the field of perceptual psychology.
  • Goethe pursued the way human nature makes us respond to color, which within color psychology, is how personal color preferences might relate to individual character.

Color Wheel Reading

Color can be looked at entirely different ways due to studying color versus actually using color within a piece of artwork. However, it was Network that took color spectrum and produced it into a circle. Furthermore, like most color wheel pertain to pure hues, with a few changes within the saturation or lightness. Which lead there to be several color wheels and multiple alterations. Most color wheels pertain to pure hues, with a few changes within the saturation or lightness.

I found it interesting as to how far the idea of color relationships going back as far as Aristotle, which I would have never of guessed. Let alone the numerous various of color wheels that can be found by just Googling “color wheel”.