– Branding – Logo, identification, symbol or design to identify companies
- color symbolism – colors that help attract the consumer for specific purposes (ex. Fed Ex Green = Easy and safe, Fed Ex orange = Fast and swift delivery)
-Color in Webdesign
- Uses color to enhance what they’re trying to say/guide you to (identification). (ex. blue lines because it’s a noticeable color.
- Text is legible with the color it is put together with in the background
-Color in Film
- Warm colors – excitement, adventure, warmth and love
- Cool colors – danger, mystery, isolation
- storytelling device
- color symbolism
-Offset Printing – most common way for newspapers, magazines, and boobs to be printed. It uses cyan, magenta, and yellow. Prints numerous amounts and less expensive
-Screen Printing – Using stencils and apply ink
Laser Printing – rapidly produces high quality text and graphics using a laser beam over a photo receptive drum.
Ink Jet Printer – uses liquid ink in microscopic nozzles unto paper (50-60 microns)
-Color reflects the different colors they’re viewed as (ex. color red reflect red light and absorbs the rest)
– Red, green, and blue cones in an eye
-you see blue and gray during the night because of no light
- Monochromatic – lack all cones
- Dichromatic – Lack R-G cones or B-L cones
- Anomalous Trichromatic – Color weakness
Eyes can see 10 million colors
-Isaac Newton – first to make the color wheel
-Claude Baute – color model with primaries
– Tobias Mayer (1758) – triangle shape with 3 primaries (red, blue, yellow)
– Jacob Christian Schaffer (1769) – color shades with combinations
-Johann Wolfgang Van Goethe (1810) – Psychological impacts of color
– Runge and Chevreul (1807)
– Albert Henry Munsell (1915) – Colors scientific matter
Modern Color History
-Albert Munsell (1973) – Munsell’s color theory – Using numbers to identify certain colors
-Johannes Itten – Thought that certain colors had spiritual and mental effects on people (ex. Green = tranquility)
-Josef Albers – Colors that have interaction with each other
-Procedure of controlling color characteristics between various devices (ex. TVs, Computer screens)
-Color consistency – Colors should be consistent in a logo or symbol so that it may be recognizable in the eyes of the public.
-Pantone Color System
- Uses CMYK color scheme
- Uses a system of numbers and suffixes for identification
CV – Computer Video
C – Coated
U – Uncoated
M – Matted
– Color ranges from different devices
This talks a lot about Partitive mixing.
Partitive mixing is different from actually mixing together pigments in order to create a new color. Partitive mixing is when you use two different shapes (dots or lines) and carefully put them next to each other, making it look like it formed a new color. This kind of partitive mixing is called a Pseudoadditive; eye is mixing the light reflected off the pigments.
Michel Chevreul also confirmed the effects that a color can have when put on top of a different colored background. An example of this is Red on white and black.
The Red on White seems to be more fuller since the white is already bright to the eye. However, the Red on black makes the red look brighter and “hotter” because black is already a dark color. This is called iridescence.
Everyone views and perceives color differently from each other.
To be specific, there are 3 different kinds of color perception that can be talked about.
S-Cone (Small Cone), M-Cone (Medium Cone), and L-Cone (Large Cone).
S-Cones are associated with the color blue, M-Cones are associated with green, and L-Cones are associated with Red. Usually, a normal person that can perceive all three colors have good color perception. However, there are times when those cones aren’t really functional for the person to perceive. They also talked about how different deficiencies can intertwine with each other; an example is when a person has L and M blindness, meaning that they can’t see the color green and red the way most people would perceive them to be.
When light is inefficient when seeing something in the dark, rods take over. This means that everything turns into a blue/gray tint (kind of giving us a night vision).
Color blindness seem to also effect males more than females due to limited factors in our hue receptors (L, M, and S)
Learning about the upbringing of the color wheel was pretty interesting (probably because I never really thought about it before). Johannes Itten was the backbone of the color wheel process; using the circle in order to depict value, saturation, and brightness. They also talked about how they use the color, gray, to balance out the colors from each other.
His pupil, Josef Albers, incorporated mathematics into the different saturations and brightness of the colors as well so they would be more balanced and in unity.
We also learn about Albert Munsell’s color tree. His is the most current one artists/designers use. The difference in his tree and the color wheel is that the tree is much more distinguishable and easier to recognize when trying to find which color you need. Color wheels tend to be hard because of the colors being next to each other.
The differences between the pigment color wheel and artist color wheel is shown; subtracting or adding the colors. They also introduced 2 more color wheels: The process wheel and the light wheel. Throughout these new color wheels, primary colors are added to the wheels; The artist color wheel adds green to one of their primaries. The process wheel had violet as one of their primary colors, etc. How we all differentiate each color wheel is confusing but very beneficial because they all work different under different circumstances; printing, painting, typing, etc.
Relearning subtractive and additive mixing of colors was very interesting. Subtractive; meaning that you take away a specific color so that the other that was mixed with it is shown more vividly. Additive mixing is mixing two colors in order to create a brand new one.
There were 2 questions that popped in my head before I started reading: “Why do we use RBG (Red, Blue, and green) for light and screens, but use RYB (Red, Yellow, and Blue) for artists?” As well as “How do we fully distinguish the difference between saturation and brightness?”
From the book, it says that we use RYB because of what we see on the surface. Color is technically a form of light with different wavelengths, so we can’t really see how the light “mingle” with each other in order to create the color necessary. RGB is what we use in order to create all the colors in the color spectrum, however, when forming colors on the surface with media like paint and color pencils, the pigments of those colors actually stack unto each other, forming a darker and duller color. This means that when we mix green and red together with paint, it wouldn’t create the color yellow since the pigments in the color form something duller; meaning that Red + green forms a brownish color. This is not saying that Red and green can’t form the color yellow (since RGB forms all the colors in the spectrum) but it’s because using RYB seems more natural and easier to use in order to form colors.
Fully understanding saturation and brightness was annoying to me too because they both are pretty similar. Hue is different because it shows different parts of the light spectrum, but saturation and brightness both go off of similar terms: lighter, darker, whiter, blacker, duller, and brighter. Looking back on the diagram (DCM P. 8) I figured out the difference. Saturation is the addition of both black and white pigments unto the color, which makes the color either duller or lighter. Brightness is the addition of black OR white, which will either make the color darker or stronger.
These 2 are the things that I probably learned the most.
Due to these things though, it’s important to understand the colors and their harmonies with each other. It’s important for designers especially to know how colors interact with each other due to their influence on making mood and attraction; complementary, Monochromatic, Analogous and triadic scheme colors.
Fun thing I learned: Not everyone has the same specific hue that people would depict the primary colors ought to be. In fact, we don’t actually know whether the colors we see is different from other’s view on the color. However, it’s generally accepted that hue is the same among those who aren’t color blinded or have problems with seeing with light.