Category Archives: Jessica Miller

10 Book Covers

3.2_ComplementaryContrast_GreedtakingOver

Greed Taking Over, Complementary Contrast.

 

3.2_ContrastHue_GoodvsEvil

 

 

Good versus Evil, Contrast Hue.

3.2_contrastlight-dark_Trapped

 

Trapped, Contrast in Value.

 

3.2_ContrastofProportion_Nightmare

 

 

Nightmare, Contrast of Proportion.

3.2_Contrastofproportion2_DwindlingPotion

Dwindling Potion, Contrast of Proportion (2).

 

3.2_Contrastofvibratingborders_Unstable

 

Unstable, Contrast of Vibrating Borders.

 

3.2_ContrastSaturation_Repression

Repression, Contrast Saturation.

 

3.2_ContrastValue_Transformation

Transformation, Contrast Value (2).

 

3.2_Simultaneous-contrast_Eerie

Eerie, Simultaneous Contrast.

 

3.2_Warm-Cold-Contrast_Downward-Spiral

 

Downward Spiral, Warm-Cold Contrast.

Presentation Notes

Color Biology

  • Black absorbs light making it warm where as white reflects the light and continue to stay neutral.
  • 3 types of cones in our eyes, L-cone,(red) M-cone(green), S-cone(blue) focused on our retinas which determine the color
  • You don’t use your cones in dim light instead you use the rods in your eye-which leads to why we see a blueish-gray at night.
  • Dichromatic-R-G or B-Y cones

Color Theory History

  • Isaac Newton was the first person to explore the idea of color theory.
  • The prism experiment helped newton build a concept of what is known as the color wheel.
  • In 1758 Tobias Mayer did a color triangle diagram and he began with 3 main pure colors, red, blue and yellow.
  • Schaffer explained when blue, red, yellow are combined they create multiple shades in between. His color system shows color combinations within a color group. 

Color Psychology

Yellow

  • Symbolic meaning: Yellow is generally accepted as being optimistic, enlightening, as well as happiness. It can also represent a good future when goldish. Universally, it represents caution though; since it’s a very visible color. Ex: Yellow stop light

Blue:

  • Symbolic meaning: it’s ranked high and overused. People tend to mix blue with other colors to be creative. Blue is also the most recognizable as most used color in designs and corporations
  • Effects: It calms the mind of a person. It also has a cooling effect.

Red:

  • Symbolic meaning: red captures attention from people; since it’s the most visible color Ex: stop sign, fire truck, stop light.

Modern Color Theory

  • Albert Munsell was an American painter and art teacher from Boston. In 1917, he founded the Munsell Color Company.
  • Hue- Measured around horizontal circles
    • Chroma/intensity- measures radically outwards from the neutral (grey) vertical axis. It represents purity w/ a lower Chroma being less pure.
    • Value- measured by degrees around the horizontal circles.
    • Cold-warm- achieved with the colors orange-red and blue-green

Applied Color

  • Branding is the logo and print that a company picks to use as an identity for there product or services
  • Most people choice items depending on the color rather than the item themselves.
  • People see color before they absorb anything else

Printing Color

  • Offset printing is one of the most common ways of producing printed material such as newspapers or magazines.
  • CMYK is the format used for printing photos in full color
  • Each color layer is printed separately on top of one another, internally inside the printer to create the image on the paper when it is finished.
  • Full-tone is the ink density of a printing image. 

Computer Color

  • When the primary additive colors are mixed, this is in the form of color lights, creates white light.
  • When mixed by 1/3rd the secondary colors are yellows, cyan and magenta.
  • Hexadecimal is a system to add or subtract value to color.
  • HSV a “cylindrical geometry” based on the RGB model.

Color Perception

  • About eight percent of all men have some sort of color deficiency, however women only have about half of a percent.
  • There are three cones within the eye called the following, the L-cone, M-cone and S-cone, all which acknowledge red wavelengths, green wavelengths and blue wavelengths.
  • Any color deficiencies occur in the L-cones or M-cones.
  • If there is low light, cones do not detect them. However this is when the rods in our eyes kick in and since they do not determine different wavelengths it creates a blue-gray vision that is called nighttime.
  • Color blindness affects more males than females.

Color Contrasts and Optical Illusions

  • Simultaneous contrast affects our insight of black-and-white images, such as a midgray object will seem to be darker a background that is white rather than a background that is black.
  • The effects on combinations of black and white with other colors is slightly different, such as red being brighter on a black background as well as seem warmer.
  • Through various color combinations it can produce an intensified color experience, giving vibrant or luminous colors or cancel out.
  • With two different primaries alternated with horizontal and vertical black stripes causes someone to see false colors in black-and-white stripes of the same emphasis.
  • Our visual system tends to expect the complement of whatever color we may view. If a complement is present, the combination looks vibrant. However if it is absent, we create it ourselves.

Color Theory History and Psychology of Color

  • Itten did not limit himself to examining color scientifically; instead he went beyond and tempered with light waves and reflections or in other words, color relationships and visual effects.
  •  With the belief that color harmony is entirely subject and with the availability to experiment, Itten stated that each person ultimately creates his or her own palette.
  • Itten produced a color stare that expands beyond the basic color wheel, expressing numerous variations of lightness.
  •  It was soon discovered through the tricks with color and geometry, op art grew heavily on the field of perceptual psychology.
  • Goethe pursued the way human nature makes us respond to color, which within color psychology, is how personal color preferences might relate to individual character.