– L cone red, M cone Green, S cone blue
– In dim light you use rods, Rods don’t distinguish different color wavelengths
– Some animals can see a wider range of colors
– Mirrors reflect greenish light
– Red and green light make yellow on a screen
Color Theory History:
– Newton was the first to beginning to understand color theory. Breaking light w/ prism -> formed color wheel.
– Tobias Mayer, Color Triangle w/3 primary colors (RBY)
– Jacob Schaffer, formed color combinations with RBY with groups.
– Johann Geothe, studied the psychological side of color.
– Runge & Chevreul used white and black to create more colors
– Munsell- cylindrical model to show hue, value, chroma
– Hering more design focused color model, Primary RBYGBW, incorporates psychological side of color. Most used now
– Red> Light: Warm+, Quiet-, Bright: Sensual+, Danger-, Dark: Rich+, Serious-
– There are positive and negative reactions to colors
– Majority of people prefer blue.
Modern Color Theory:
– Munsell: created a system to numerically organize colors based off people’s response to color.
– Itten: Studied Contrasts, light dark (white vs black), warm cool (Red orange vs Blue Green), extension, saturation, hue, complementary, simultaneous
– Albers, Color interactions.
– Color Mixing: Additive (light RGB) and Subtractive (print CMYK, paint RYB)
– Complementary, Analogous, Triadic, Square
– 60% of people decide on products based on their attraction to the logo which includes color
– Color symbolism play a large role in determining colors for companies/products. Relating the color’s symbolism to the company/product’s function
– Brand extension: repeating color usage throughout the brand
– Color Navigation: blue links, etc
– Contrast: black on white or white on black are generally better
– Offset printer- Like a stamp. Print in large quanitities. Large upfront cost.
– Silkscreen printing
– Laser printer
Color Computer and Screen Monitors
– LCD vs AMOLED screens
– More brightness and saturation in AMOLED screen
– Computer software, hardware, browser, can all affect the display of color
– HSV (hue, saturation, value)