Assignment 3_1
Computer Colors: Color Harmonies Applied

3_1 template download

Duplicate the Illustrator document I gave you 5 times. You’ll be creating 5 color palettes, 1 color palette per document. Each one of the pallets is based on one of the 5 Color Harmonies:

— Monochromatic
— Analogous
— Triadic
— Complementary
— Split-Complementary

As you can see when you open the file, each document has six squares (2 pairs in 3 rows). Below are instructions on what you should place in those 6 squares:

Row/pair number 1: Proportion
First square stripes have equal widths. Second square stripes should have different widths to test proportion.

Row/pair number 2: Patterns
Apply the color palette to 2 different patterns. The pattern can be simple line or dot arrangements, or more complex like a plaid pattern, for example. At http://www.colourlovers.com/patterns/add you can create color schemes and apply them to numerous given patterns that can be used for this assignment. Do not use pictorial patterns.

Row/pair number 3: Compositions with type
Apply the color palette to 2 different color and type compositions.

1) For the first square choose a word that you associate with your colors. Create a composition with the word inside the square (letters can have different sizes/colors). The square can also be divided into different segments (horizontally and/or vertically). This composition should illustrate the idea behind the word.

2) Create a second composition with the opposite or contrasting word. The challenge is to create an opposite meaning/message using the exact same color palette and type positioning. Proportion, composition, dominant and accent colors are the keys here. In both compositions all 5 colors must be present. Font restrictions: Univers or Helvetica. The chosen font should be used in all compositions. The weight, size and color can vary. Two type opposites per sheet.

Color symbolism is often a cultural agreement, and opinion about the color associations are varied and sometimes conflicting. With the means of proportion and composition the message can be intensified, clarified or reversed.

Please read the PDF you can download at: http://www.roeger.tv/color/colorpalettes.pdf

Also view the chapter “Color Psychology & Association”
at http://www.roeger.tv/color (you need to click the arrow
keys on your keyboard until you get there)


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