Wabi Sabi: Design in Nature Retreat

Wabi Sabi: Design in Nature Retreat

Event Branding
Judson University, School of Art & Design Creative Retreat, 2017

In the fall of 2017, Judson University’s Art & Design Department took their students to Camp Wandawega in Elkhorn, WI, for a weekend retreat exploring the idea of Wabi Sabi. The Japanese aesthetic of Wabi-Sabi is a beauty of things imperfect, impermanent, and incomplete. It is a beauty of things modest and humble. Wabi-sabi is a beauty of things unconventional.


Branding & Promo

Created the year prior at the camp site, this logo was made with the assistance of students by projecting text onto the leaves while selectively moving branches for long exposure photographs. The images were then digitally manipulated for color. Multiple images were then compiled to create an animated logo, which was used for social media marketing for the event.

Info Booklet and Program

Before the To guide the students through the weekend experience, everyone was given a handmade book. Its contents included reference information, such as a daily schedule and meal information, as well as a workbook leading students through the weekend curriculum. With quotes from artists, historical figures, and poets, and imagery created in the same way as the logo, the book set the tone for their stay.



To set the scene, signage was placed throughout the camp, students were given branded swag, and the meal area was decorated with brand colors and aesthetic.


Logo design developed with the assistance of Katie Dunbar and Andrés Chavez.

Photographs by Kate Heard and Rachel Loomis.

UIC MFA Exhibitions

UIC MFA Exhibitions

Double-Sided Broadsheet Poster
5″ x 3.5″ Pocket Book
MFA Thesis Exhibitions Materials, 2016

UIC’s 2016 MFA graduates hosted three separate exhibitions in Gallery 400. The poster/mailer served as promotion for all three. It was accompanied by a pocketbook with more details on the shows and each artist’s work.

All materials are designed in two-colors. The front of the poster and the cover of the pocketbook feature fragments of the exhibited student work. Each show was assigned a shape—triangle, rectangle, and circle—and artwork from each show is abstracted in their respective shapes. The reverse of the poster nods to the work of Eve Fowler and features a quote from Rihanna.


Art & Design in Nature Creative Retreat Booklet

Art & Design in Nature Creative Retreat Booklet

Judson University, School of Art & Design Creative Retreat, 2015

Accompanying a wondrous weekend away, this booklet guided students from Judson University. Imagery was created using images of nature—water, clouds, honeycomb—revealed through images of found shadows. The booklets contained essential information for the students, including a map of the grounds, camp rules, room assignments, and meal prep teams. It also served as a workbook for the development of their nature installations.


A Plea for Playgrounds

A Plea for Playgrounds

Booklet designed and printed to accompany the exhibition of playground equipment sculptures created by artist Jim Duignan. The booklet is a modern day reproduction and redesign of the 1905 Plea published by the City of Chicago. The text written by Jennifer Gray highlights the importance of playgrounds in an urban setting and contains historic images of playgrounds from around the city. The entire book is printed as one color, and the cover contains spot gloss to emulate the embossed city seal of the original.


Design After Loss

Design After Loss

7” x 10” Embossed Hardcover Book, 2012

This self-authored book pays homage to the solemnity of collective tragic events and the natural reaction of groups to memorialize together. The growing shape in the top center of every page is a shadow of each section of the book that has come before. Images are separated from the text with a reverse flip-out disrupting the flow of reading, confronting the viewer with the content, and allowing for moments of reflection.



Preservation Detectives

Preservation Detectives

7” x 10” Educational Workbook, 2011

Part of a preservation initiative at the Jane Addams Hull-House Museum, visitors with children were given an activity book as an interactive guide to the historic house. Through hand-drawn illustrations and type, historic content and images are become relevant to a younger audience.